Privacy & Cookie Policy

Introduction

Dental by Design is committed to protecting and respecting your privacy. This policy explains how we collect, process, and use your personal information when you visit our website, use our services, or interact with us.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy was last updated on 8 August 2025.

Information We Collect

Types of Personal Data

We may collect and process the following categories of personal information:

• • Identity Data: First name, last name, title, date of birth
• • Contact Data: Billing address, delivery address, email address, telephone numbers
• • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system and platform
• • Profile Data: Your interests, preferences, feedback, and survey responses
• • Usage Data: Information about how you use our website and services
• • Marketing Data: Your preferences in receiving marketing from us and your communication preferences

How We Collect Your Information

Direct Interactions

You may give us your personal data by:

• • Filling in forms on our website or at our practice
• • Corresponding with us by post, phone, email, or otherwise
• • Booking appointments online or by phone
• • Subscribing to our newsletter or requesting marketing materials
• • Participating in surveys or promotions

Automated Technologies

As you interact with our website, we automatically collect technical data about your equipment, browsing actions, and patterns through:

• • Cookies and similar tracking technologies
• • Server logs and analytics tools

Third-Party Sources

We may receive personal data about you from various third parties including analytics providers, search information providers, and publicly available sources.

How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data to:

• • Perform our contract with you for dental services
• • Respond to your enquiries and provide customer support
• • Send you appointment reminders and treatment information
• • Comply with legal and regulatory obligations
• • Send marketing communications (with your consent)
• • Improve our website, services, and patient experience
• • Protect against fraud and maintain security

Cookie Policy

What Are Cookies?

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience and allow certain features to work.

Types of Cookies We Use

• • Essential Cookies: Required for the website to function properly
• • Analytics Cookies: Help us understand how visitors use our website
• • Functional Cookies: Remember your preferences and personalize your experience
• • Marketing Cookies: Used to deliver relevant advertisements (only with consent)

Managing Cookies

You can control and manage cookies through your browser settings. Please note that removing or blocking cookies may impact your user experience and some functionality may no longer be available.

Your Rights

Under data protection laws, you have the following rights:

• • Right to Access: Request a copy of your personal data
• • Right to Rectification: Request correction of inaccurate or incomplete data
• • Right to Erasure: Request deletion of your personal data in certain circumstances
• • Right to Restrict Processing: Request limitation of processing in certain circumstances
• • Right to Data Portability: Request transfer of your data to another service
• • Right to Object: Object to processing based on legitimate interests or direct marketing
• • Right to Withdraw Consent: Withdraw consent at any time where we rely on consent

Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorized way, altered, or disclosed. We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for legal, accounting, or reporting requirements. Details of retention periods for different aspects of your personal data are available in our Data Protection Policy.

Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

Children's Privacy

Our website is not intended for children and we do not knowingly collect data relating to children through our website. Parents or guardians must provide consent for treatment of minors at our practice.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically to stay informed about how we protect your information.

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